FRIGIDAIRE
DEHUMIDIFIER
The Challenge
Take a product that’s inherently dull and breathe new life into it. Get the target to see it in a new way. Or develop a voice that makes it suddenly feel more relevant and appealing.
The Solution
Frigidaire’s Dehumidifier helps you air out the unspoken tensions in your home—both in the air and in your relationships—so you can breathe easy and make home feel like home again.
Art Direction: Shanygca Newman
Copywriting: Robert Koumarelas
