— PROJECT NAME
JEEP x Toronto Tempo
Drive Her Game
— ROLE
Art Director
intern at Publicis
— DATE
August 2025
— AWARD
First place in Intern Challenge
This is an integrated Jeep campaign that fuels the excitement of the Toronto Tempo’s women’s basketball team launch. In a world where sports remain largely male-dominated & where women and girls are often left to compete in spaces not built with them in mind, Jeep steps in to level the playing field. Through sponsorship of young girls’ basketball teams across Canada, Jeep will showcase that these players can go anywhere and do anything, broadening the brand’s appeal while celebrating empowerment, community, and adventure in the Canadian market.
BIG IDEA + IDEA STATEMENT
Drive Her Game – With Jeep, Young girls can go anywhere and do anything!
JEEP CODE 2.0
A revamped Publicis initiative. Scan the iconic grill of any jeep, and it will redirect you to the Jeep Drive Her Game site where you can view and learn more about young girls basketball leagues in Canada.
THE ULTIMATE JEEP ADVENTURE
Every year one team will have a chance to go on The Ultimate JEEP adventure where they would be flown out & driven by a JEEP to watch a Toronto Tempo game with exclusive prizes, sponsored by JEEP.
SOCIAL POST
Other Group Members include: Grace Croxon – Strategy Intern, Marin McKay – Project Management Intern, Brandon Chau – Account Management Intern, Jonas Ash – Sports and Entertainment Intern, and Rohit Lathi – Programmatic Intern.