The Challenge
Gamers and streamers usually grab conventional snacks like chips as their snack (or meal) of choice.
The Solution
The Kraft Cup Kup transforms KMC Big Cups into the ultimate gaming fuel by immersing gamers and streamers in a high-stakes, community-driven tournament—proving that real champions need more than just chips to win.
Art Director: Shanygca Newman
Art Director: Ethan Davidson
Account Manager: Kathleen Karunakaran
Their journey starts off by picking their draft picks on their team for each game.
Gamers, streamers and spectators can play, watch and cheer on other players during any/each game(s).
A Microbreak after certain rounds of each game happens with a panel of known streamers & players recapping the best and most wild events from each game. Microbreaks are 3:30:00 mins, the same time it is to make your KMC Cup!
Players & Streamers also have a chance to win their own Kraft Cup Cup!
Limited edition skins that correspond to each game with the QR Code that can be used to access special game specific boosters and more.
A Product shelf that can be placed in grocery stores and game stores.
OOHs
Social Media
